Waste Management in Packaging Design Preproduction Process
M.F.A Thesis © November, 2017
Savannah College of Art and Design(SCAD)
My thesis aims to design a new digital prototyping method called Simul. It can be downloaded to a phone and a computer, allowing designers to create and share their ideas anytime. It also helps them to avoid more limitations of building prototypes digitally by providing a new experience that simulates the physical prototyping experience in digital form and offering more options in material and environment choice.
It offers a better and more understandable communication way between designers and clients. It updates new sustainable materials and recommendations for designers in different requirements from globol marketing , building up a green product life-cycle process with the contribution of designers. Simul contributes a more sustainable method to build digital prototyping in the packaging design preproduction process by simulating physical prototyping experiences to engage designers in changing their behaviors in design practice and raising their concern of sustainability thinking through all the design phases. Furthermore, it affects the whole industrial system and promotes a more sustainable method of design.
- Step 1 Build your 3D prototype easily
- Step 2 Change the sizes to match your needs
- Step 3 Switch to 2D view & Import your surface design
- Step 4 Apply and compare sustainable materials from the companies all over the world
- Step 5 Check your final look in 3D model
- Step 6 Link your document to mobile Simul App & Put your VR glass on
- Step 7 Check your prototype in VR space & meeting with other people globlily
Short Background Introduction
Today, packaging accounts for almost 45% of the materials landfilled in the United States. The United State Environmental Protection Agency (EPA) reported that 500 tons of packaging materials was wasted every day in 2014 alone. Reflectively, waste management in the packaging design process has become one of the most urgent issues in sustainable commerce and environmental sustainability.
Waste of Packaging
From a sustainable design perspective, considering waste management for each decision at a different phase of the design process would reduce the negative impact of waste on the environment, human health, and commerce. The waste in the packaging industry is caused by multiple reasons that include design of unreasonable structures, surface design procedures, and/or use of non-recyclable materials for production of "onetime-use" packaging that excessively waste materials, albeit serving the same function as possibly simpler and more sustainable design solutions and processes.
Waste Management in Packaging Design Process
More importantly, by study The Initial Packaging Design Process Model, waste problems are happened in packaging design practical process as well.
The Initial Packaging Design Process Model contains 4 steps:
- Step 1 Definition
- Step 2 Divergence
- Step 3 Transformation
In packaging design practice, prototyping is done to test designs on members of a target audience in a small-scale environment. If that design failed, designers are required to make a new one again. This incalculable process may use a high percentage of unnecessary physical materials.
- Step 4 Convergence
Sustainable Design Methodology
Sustainability designers have been developing multiple solutions, including using new recycled and recyclable materials, multi-functional structure designs, and use of digital media instead of physical materials for production, e.g. e-books. In packaging design practice, prototyping is done to present, review, and test designs with clients and/or select members of a target audience. If prototypes fail, designers are required to make new again. This unpredictable and cumbersome process may also result in wasteful use of both physical materials and human resources.
[Example 1] New sustainable materials
[Example 2] Multi-functional structure design
[Example 3] Digital prototyping tools for graphic designers.
There already are many companies, such as Adobe, which have developed 3D prototyping software to help designers do digital prototypes easily. The disadvantage of these solutions is that most of them only focus on the technique of building 3-D models, and they do not offer designers an alternative to their current prototyping habits of physically building prototypes, nor do they provide designers with a more efficient method of presenting and/or communicating virtually designed prototypes to clients.